With advertising this is often used in many various ways in the way of capturing the audience and attracting views to their advertisements to make them more successful.
An example of this could generally be the 'Compare the Meerkat' which is a viral advertisement for 'Compare the Market.com). The actual advertising campaign was produced by the VCPP Agency. Compare the Marker (and... Market) is owned by the BGL group and compare the meerkat has generally been ranked the fourth most visited insurance website within the UK. The advertisement more than doubled in sales through Compare the Market year on year. This has generally extended past a television advertisement and 'Aleksandr Orlov' has now got a book, an iPhone application, text and mobile ringtones. The overall style of this animation is realism as the meerkat looks real and as does its surroundings but they are all in fact computer animated.
Heres an example of how real Compare the Meerkat adverts look:
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